Job Description
Join our Mission to Lead the Future of Snacking. Make It With Pride.
The position as Marketing lead for Finland aims to grow our positions in the country as per our Vision 2030. The role covers the categories Chocolate (incl. Refreshment Beverages), Bakery and Meals.
Working with cross-functional and Nordics teams, you implement a portfolio strategy that is aligned with the brand vision to drive sustainable growth. You support profit and loss management and future business development plans and objectives including new product development and platform opportunities.
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Position reports into the Marketing Cluster lead Sweden/Finland, and you will be a part of the leadership team for Finland.
How you will contribute
Working with other internal stakeholders, you will recommend the brand portfolio strategy and priorities to enable consumer-centric brand portfolio growth.
You will develop annual plans, setting objectives and allocating resources. In addition, you will build recommendations for integrated commercial plans, develop and secure strong execution of the marketing plans that deliver on revenue and profit forecasts, and share objectives. Based on your deep consumer insights and brand positioning, you will develop and implement integrated marketing communications and 360-degree campaigns.
What you need to know about this position
Main Responsibilities
Business Planning cross categories
- P&L accountability and responsibility
- Leading situational analysis, strategy development & recommending growth plans for the portfolio
- Support building financial bridges & aligning growth targets with sales Co
- Presentation and alignment of plans with senior stakeholders
- Inspiring the sales team about the plans
- Providing marketing input for monthly forecast review meetings i.e LDR
- Responsible for A&C management and tracking
Integrated Marketing Communication
- Adapting and/or Developing activations and communications in close partnership with the Marabou and Daim Equity Keepers located in Sweden
- Building Media plan with the local media agency
- Leading the discussion and building the plan with the Ice Hockey Federation
Launches (NPDs and PPA) & Projects
- Securing sustainable business cases to drive growth & margin
- Aligning strategy and recommendation with other Nordic markets
- Ensuring solid launch plan – marketing and trade activations
- Setting launch KPI’s and tracking in market results
Management
- Direct management of 1 Brand Manager Finland
More about this role
What extra ingredients you will bring:
- Previous experience from people management and working with consumer behaviour, preferably in the consumer goods sector in a matrix environment
- Robust marketing background
- Managing business objectives beyond brand and budget
- Analytics and creativity—a balance of commercial and strategic acumen
- Leading and influencing teams
- Communicating effectively, verbally and in writing, and executive presentation skills
- Fluency in English and Finnish, written and spoken
We look forward to hear from you!
The responsibilities of this position are performed within the framework of a regional business model that is defined and managed by Mondelēz Europe GmbH, Switzerland .
No Relocation support available
Business Unit Summary
At Mondelez Europe, we are proud, not only of the iconic brands we make, but also of the people who make them. Our delicious products are created in 52 plants across Europe by more than 28,000 passionate people. We are the top maker of chocolate and biscuits and a leading maker of gum and candy. We make sure our powerful global brands and local jewels like Cadbury , Milka and Alpen Gold chocolates, Oreo , belVita , LU and Tuc biscuits, and Stimorol and Dirol gums get safely into our customers hands—and mouths. Great people and great brands. That’s who we are. Join us on our journey to continue leading the future of snacking around the world by offering the right snack, for the right moment, made the right way.
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Job Type
Regular Brand & Portfolio Management Marketing
